THE SHOUTING PARTY
July 29, 2004
by Joe Sobran
After listening to two nights of the Democrats'
Boston convention, I thought of the expression "It's all
over but the shouting." This convention was almost all
shouting.
I'm writing on the final day; John Kerry will give
his acceptance speech tonight. I'm going to take a wild
stab and predict that he will shout too.
He always does. Like his mentor Ted Kennedy, Kerry
understands oratory as an assault on the audience's
eardrums. Kerry's problem as a campaigner is said to be
that he creates no excitement. I'd say his problem is
that when he speaks, he seems to be the only one in the
room who is excited. And you're not at all sure he means
it.
The Democrats, still aping the overrated John F.
Kennedy, have never learned to lower their voices. They
still don't realize that when you have a microphone, you
don't have to yell every sentence. Or that when you make
a speech, you should build slowly to a climax. Volume
alone doesn't give the crowd a thrill; it may give them a
headache. Most of the Democrats' speakers were would-be
rabble-rousers who could hardly rouse their own rabble.
Mere decibels don't turn cliches into eloquence.
Bing Crosby and Frank Sinatra were great recording
artists -- as distinct from great singers -- because they
realized that with the mike and amplification they could
afford to sing softly, giving each word and note its own
weight. Their understated styles made them sensationally
popular.
Franklin Roosevelt understood the principle and used
radio to speak informally to a national audience with
tremendous effect. He gave Fireside Chats, not Fireside
Shouts.
But this year, Democrat after Democrat blasted our
ears with forced and false passion. The much-heralded
John Edwards, a trial lawyer who seems to regard the
American public as one gigantic hick jury, roared his own
acceptance speech, inviting the crowd to roar back.
Barack Obama, also a heralded newcomer to national
politics, adopted the stentorian style of the occasion.
One shining exception to this noisy monotony was the
son of a Republican president. I disagreed with Ron
Reagan, but I couldn't help enjoying listening to him. He
spoke as if having a quiet conversation with reasonable
people. His style is very different from his legendary
father's, but he has the same gift for making you pay
attention to what he says.
So, oddly enough, does Teresa Heinz Kerry. Her
husband could take lessons from her. In her own low-key
speech -- by no means a great one -- she conveyed a
simple personal warmth, in striking contrast to all the
screeching partisan harpies who had preceded her. She
spoke like someone who really listens to others. Nobody
has ever said that of her husband, who, like Ted Kennedy,
hardly seems to listen to himself.
Mrs. Kerry didn't try to excite passion. She chose a
tone of quiet sincerity that was far more effective than
the prevailing hot-button demagoguery. As with young
Reagan, I found myself hanging on every word. You can
tell at once when a speaker respects the audience's
intelligence.
It's really that simple: Respect your audience, and
try to earn their respect. John Kerry will never
understand what his wife understands instinctively. He
keeps trying to stir a passion he doesn't feel himself
through sheer hortatory bellowing. The charge that he is
"aloof" and "Brahmin" really means that everyone feels
his insincerity. It's hard enough to endure someone who
talks down to you. Kerry is worse: He shouts down to you.
G.K. Chesterton defended Charles Dickens against the
charge of literary demagoguery by saying that Dickens
didn't just give the people what they wanted; he wanted
what the people wanted. Kerry is trying to give us what
we want, without seeming to want it himself.
Kerry is running a strangely joyless campaign. The
shouting masks a forced optimism. He has the air, and
even the careworn face, of a deeply disappointed man.
Even his smiles seem forced. He may yet win the
presidency by default; but why does he want to be
president? Does anyone know?
None of the shouters at the Boston convention even
began to touch the enigma of John Kerry. The real Kerry,
if there is one, remains elusive. Many of his supporters
spoke of his war record. But nobody suggested that he is
a happy warrior.
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